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“Capital is the lifeblood that flows through the body politic of all societies. We see capitalism spreading out sometimes as a trickle and other times as a flood into every nook and cranny of the inhabited world.” David Harvey, British academic, professor of anthropology and geography at the City University of New York Although I

Why are we encouraged to buy ever more stuff? I’ve come to see that I can best understand why excessive material consumption – the ‘American Dream’ lifestyle – has taken centre stage in our recent history by getting to grips with just what ‘capitalism’ is all about. I’m a great fan of the BBC, and

GLOBALISATION   Globalisation encourages domination by capitalist models Alongside the spread of Neoliberalism came increased ‘globalisation’ which is, I’ve learned, also the process by which the world economy has become dominated by capitalist models.  Although Wikipaedia gives me something of an idea of what is involved, the complexity of it has almost defeated me. Another

Once I got some understanding of where the messages of how I should live are coming from, I came across another term which seems crucial to my understanding:  Hegemony. The idea of Hegemony, which describes the unquestioned worldview which is taken in by a population, has given me a much clearer picture. It’s been something