The Future of the Pharmaceutical Industry: Key Trends to Watch
The pharmaceutical industry is one of the most rapidly changing and evolving industries in the world. And while it might seem like a fairly stable and conservative field at first glance, the truth is that it’s anything but that. In fact, the pharma industry is constantly being shaped and redefined by new discoveries, new technologies, and new regulations. For instance, patients now have the ability to manage and track their medication from pharmacies like Phlo Pharmacy that deliver medicine to the patient’s doorsteps, which is one of the key trends in the pharmaceutical industry.
During the pandemic, the pharmaceutical industry pulled out all the stops to produce effective vaccines in a very short time frame. Without those vaccines, the COVID story would no doubt have been very different. There were so many deaths, and so many people suffered, yet the tragedies could have been so much worse without those quick pharmaceutical drug interventions. This certainly highlights the constant need for innovation in the pharmaceutical industry.
Below are some of the current trends that are significantly changing the face of pharmaceuticals.
The rise of personalised medicine
The term “personalised medicine” is used to describe a medical approach that takes into account the individual characteristics of each patient. This includes factors such as the patient’s genes, proteins, and other biomarkers.
Personalised medicine is also sometimes referred to as “precision medicine.” The goal of personalised medicine is to provide more effective and efficient treatments by tailoring them to the individual patient.
In the past, most medical treatments were based on population averages. However, we now know that there can be significant variation in how individuals respond to different treatments. For example, some people may respond very well to a particular cancer drug, while others may not respond at all. By considering each patient’s individual characteristics, personalized medicine aims to provide more effective and efficient treatments.
Most GP surgeries now have Clinical Pharmacists who regularly check patients’ medication by adopting a personalised medicine approach, ensuring they are not taking excessive medications, and that different medications are not resulting in negative drug-drug interactions.
The growth of biologics and biosimilars
The biologics and biosimilars market is expected to grow significantly in the next decade.
Biologics, which are drugs made from living cells, are becoming increasingly popular due to their efficacy and safety. They are also much more expensive than traditional drugs, a trend that will likely continue in the future. This growth is being driven by the increasing prevalence of chronic diseases, the ageing population, and the availability of new therapies.
The market is also being fuelled by the increasing number of clinical trials and the development of new manufacturing technologies and is one of the key trends in the pharmaceutical industry.
The shifting landscape of drug development
The process of developing new drugs has changed dramatically in recent years, thanks to advances in technology. In the past, most new drugs were discovered through serendipity or by chance. Today, however, the landscape has shifted, and drug development is now driven by a better understanding of disease biology and sophisticated tools to target specific biological pathways. This has led to the development of more effective and targeted therapies and has shortened the time it takes to bring new drugs to market, as previously evidenced.