Many of you know I am a great fan of Jamie Oliver. Long before he became a crusader to improve the way we eat in the UK, including looking after the animals that feed us, I loved to watch his cooking programmes.
He has certainly gone from strength to strength in the last few years: shaking up the school meal system to ensure our children get healthier food; offering troubled youngsters an opportunity with Fifteen; creating awareness about the horrific conditions of battery hens; taking his Ministry of Food to the public.
Yet again, a new innovation is coming to the high street (well, in London to start with – let’s campaign for Essex!)
A recent newsletter explains:
“Recipease is a truly unique concept in the UK. It’s about opening beautiful food and kitchen emporiums in neighbourhoods and serving the people who live there really well. Recipease offers easy, educational and fun ways to get stuck in to all things food related. Quite simply it’s, ‘Great Food, Made Easy’!”
“The “Easy to Make” service is at the heart of Recipease. This service means anyone, no matter what level of cook they are, can come in and make one of Jamie’s fantastic meals in minutes. For people with a bit more time there’s our “Easy to Learn” service, which offers an array of cooking lessons. And, for those people who have no time to spare, our “Easy to Go” service offers the full Recipease menu, freshly prepared by our in-house team for customers to simply pick up, take home, cook and enjoy.”
The first shop opens in Clapham Junction at the end of this month.
Good luck Jamie, and here’s to lots more Recipease shops throughout the country – and in Essex as soon as possible.
For more information go to the Recipease web site.
2 Comments
This is a great idea! I too am a fan of Jamie, and believe the effect he’s had on school dinners, and general health has woken people up. There is a whole generation of people who simply dont know how to cook. It is really sad, and good that Jamie has taken this initiative. Wouldnt it be great for people to encourage this at dinner parties? Invite a few friends round for dinner and get each one to make the course. It doesnt have to be complicated, would be a lot of fun and a great way of sharing recipes.
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