Children's Food Campaign - Healthy Life Essex

The good news is that product placement of junk food will not be allowed in UK-made television programmes. But, as Christine Haigh and Jackie Schneider, Children’s Food Campaign Co-Ordinators say:

“We’re outraged that Kellogg’s, a partner in the government’s Change4life health campaign, has adverts suggesting to children “ever thought of Coco Pops after school?” Coco Pops are 35% sugar, and are therefore classified as “high in sugar” according to the Food Standards Agency.”

Christine and Jackie are encouraging other outraged adults to e-mail Kelloggs to complain about the adverts at corporateresponsibility@kellogg.com. you could copy the Deartment of Health into your e-mail: dhmail@dh.gsi.gov.uk.  There are tips for writing your email at www.sustainweb.org/childrensfoodcampaign/coco_pops.